Durex Malaysia and Durex Singapore launched a social-media campaign, 'Always Durex Always Be Prepared for the Unexpected', from 12 August to 10 September. ihub Media developed the campaign. The campaign was looking to instil awareness among young people about the importance of safe sex practices. Safe Sex. No Regrets. This website is aimed at people aged years old to: Increase the use of condoms and lube ; Encourage young people to get a sexual health check if they are sexually active. Safe sex is sexual activity engaged in by people who have taken precautions to protect themselves against sexually transmitted infections (STIs) such as HIV. It is also referred to as safer sex or protected sex, while unsafe or unprotected sex is sexual activity engaged in without precautions, especially forgoing condom use. Some sources prefer the term safer sex .